Gousto
Gousto, a vibrant and dynamic e-commerce startup, is dedicated to simplifying the process of cooking convenient and nourishing meals at home through the provision of pre-measured, high-quality ingredients. Within this innovative company, my primary focus revolved around the development of Gousto's brand identity, which encompassed the creation of a fresh logo, compelling iconography, and meticulously designed packaging for the products. Additionally, I played a pivotal role in crafting impactful marketing collateral. In recent months, I have also taken part in the exciting endeavor of redesigning select web pages, ensuring an enhanced user experience on the Gousto website.
London
2009
Junior Graphic designer
My Role
I focused primarily on creating graphic and marketing collateral for both online and offline channels. One of my key contributions was rebranding a customer leaflet, which significantly improved customer retention. Additionally, I collaborated with the marketing team by designing presentations and contributing to various online marketing materials.
