INTRO
Creating a The Identity
I spent most of my time at Gousto working as a Junior Graphic Designer, focusing on brand design and artwork, while also supporting the marketing team.
DESIGNS
Designing for the marketing team
I spent much of my time designing for print—an area that’s less prominent now—but it gave me a strong foundation in layout and production. Alongside that, I created marketing materials such as leaflets and collaborated closely with the marketing team to deliver effective design work.
IDEATION
Leaflet and gift card designs
I started with visual exploration, sketching abstract forms and testing different styles. I refined bold colors, fluid layouts, and interactive elements to reflect the agency’s creative identity.
Drawing different concepts
Sketching in Procreate
